Presented by Lillian Roth Brand and Anna Beth Standeffer / KC Projects
Focus Women’s Conference, Session One, 8:50AM – 9:50AM, Mar 28, 2022
Gone are the days of true first impressions or blind dates — your social media speaks for you, telling your story before you can. Crafting and managing your personal platform is an often overlooked key to success. In this session, we’ll dive into the why, how, and what of creative social media strategies to set you up for personal and professional success.

Lillian Brand thrives in the hustle, staying constantly caffeinated and empowering those around her. Lillian’s natural leadership ability started early as “the boss” to two younger sisters, but developed into a true talent while serving as the SGA President at The University of Alabama.
Anna Beth personifies careful curation in all that she does. In her physical presentation to the aesthetic of her client’s Instagram feed, she showcases her timeless class, wit and attention to detail. She is quick and fierce, yet thoughtful, proving her southern soul. Professional on the outside and wildly creative on the inside, Anna Beth is your go-to-girl for taking a seed sized idea to scale and bridging theory with practice.